Qualitative Research

Markelytics has rich experience in qualitative research and offer multiple services and tools and the ability to assist. Our team is credited with a variety of IDI/FGDs and online qualitative projects designed to uncover stories that matter around consumer perceptions, attitudes, and behaviors.  

From project recruitment and management to project execution, we have vast experience in qualitative research and offer a variety of services and tools, as well as the ability to assist in selecting the appropriate research technique based on research needs. From qualitative research project design, screening and recruitment, and project management services to our qualitative research platforms, applications, and tools, we use the latest technological advancements and platforms to take the project to the next level. Our creative approach, combined with our understanding of the latest technologies, sets us apart from the competition.