World Environment Day- June- 5
Jasal R Shah – MD/CEO of Markelytics Solutions

Media Coverage: Estrade

Every year, June 5, is celebrated as World Environment Day. The day was first designated by the UN General Assembly in 1972 on the first day of the United Nations Conference on the Human Environment, which resulted in the first hosting of World Environment Day (WED) in 1974, with the theme “Only One Earth” In 2017, the host nation is Canada, with the theme, “Connecting People to Nature – in the city and on the land, from the poles to the equator”.

On the occasion of this year’s WED, Team Estrade had an opportunity to connect with leaders of India Inc., on their views on threats to planet Earth’s environment.

Celebrating June 5th as World Environment Day is indeed a great acknowledgement of our sensitivities towards nature but in my opinion, we need to imbibe and carry this sensitivity through the rest of the 364 days as well. The best way of connecting people to nature would be to first let them know and realize how our world will look if nature is not protected and preserved. This will bring a sense of responsibility to all of us esp. the younger generations. Moreover, we all should bring a paradigm shift in our thinking that, though highly appreciated, we don’t need a campaign like Swachh Bharat to ignite the realization within us, rather it should come by default; unfortunately that’s not the case and our government had to bring this campaign and hence it is high time, we act as custodians of nature in our capacities. Reiterating the words of our Prime Minister, “Paris or no Paris, it is our conviction that we have no right to snatch from our future generation their right to have a clean and beautiful Earth”. Let’s not act just as citizens of our respective countries but as citizens of the Earth, cutting across all geographical and cultural barriers that may exist and Protecting, Promoting and Preserving Mother Nature.

About Markelytics:

Markelytics is a global market research company and leading provider of Global Project Management, MR Outsourcing solutions, Full-Service Research and Online Panel Services. They work on the principle of data-driven decision making and are the pioneers of the Off-Shore Outsourcing model and Online Market Research in India. They have a worldwide presence to facilitate real market intelligence using the latest methodology, best-in-class research techniques and cost-effective measures for the world’s leading research professionals and agencies.

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